Justin @ Americana.
A taste of the excellence:
"...That is demonstrates how f'ed up and arbitrary the sports media rules of moral behavior are. It's commendable, or at least not worth commenting on, for a man to subvert his humanity in becoming a brand. However, the admittedly reprehensibly humiliating and cheating on a spouse and entering consensual sexual relationships outside of wedlock garners fury and scorn even though the number of people affected by those transgressions are infinitely smaller than the corporate exploitations Tiger has put a friendly face on for years. And if you think my riff about ‘subverting his humanity’ is hyperbole, then spend a few minutes imagining yourself making that Nike Ad..."
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